Sincura Marketing Gift Bags
Sincura marketing are introducing the gift-bag marketing concept to London, spending 20 consecutive Fridays posted at busy London tube stations handing out our bags to the public.
Gift-bag marketing is not a new concept - and the results speak for themselves. There are so many flyers being thrust in your faces these days that the public have now become immune to it, and the resulting success rates are very low. Gift-bag marketing works differently, tapping in to our inquisitive nature to discover what is in the bags being offered to them and the fact that they are getting something for nothing.
We hand the bags out between 7am and 9am catching commuters as they travel to work. We have experienced people crossing the roads and queueing to acquire the bags. Up to 6,000 are expected to be handed out in just 40 minutes. The bags are generally opened back at the desk in their offices, often drawing a crowd to view the contents and thus increasing the exposure more.
As an indicator, we ran a test run at Liverpool Street station where 10,000 bags were distributed. In that day alone we received 4,000 hits on our website - a return we have been unable to match in any other campaign we have been a part of.
Our prices and success rates are unrivalled and we are offering other companies the opportunity to become part of this new and exciting marketing initiative we are running. Places are limited so please contact us at your earliest convenience to avoid disappointment.
From 18th April, for 20 weeks, our team will be strategically positioned at central London stations handing out the bags.
We are offering the following for companies to participate in this:
Sample product placement in the bags - this is free of charge and we will happily place your products in the bags.
Flyer / Brochure placement in the bags - this is charged from £75 per 1,000 flyers to be placed in the bags.
Branding of the bags themselves - one company can brand and sponsor all 100,000 bags themselves.
